Privacy Policy

Aquatic Sports Performance LLC Privacy Policy

Aquatic Sports Performance LLC, ASP Academy LLC, and its affiliates (collectively, “ASP”) are committed to protecting your privacy. This Policy explains how we collect, use, share, and protect personal information when you use our services, websites, apps, and related platforms.


1. Information We Collect

We may collect the following types of personal information:

  • Contact details such as name, email address, phone number, and mailing address
  • Account and registration details such as login information and preferences
  • Payment and billing information (processed through third party payment processors)
  • Information related to training such as age, sport, training history, goals, and relevant injury or medical information that you choose to share with us
  • Communications with us such as emails, texts, messages through apps or chat, and feedback
  • Usage information such as how you interact with our websites, apps, and services, including basic analytics and technical data such as IP address, device type, and browser type

For minors, we generally collect information from and through a parent or legal guardian who registers the athlete and communicates with ASP on their behalf.

2. How We Use Personal Information

We use personal information only as needed to:

  • Provide and manage our services, including clinics, lessons, remote programming, digital programs, video analysis, consulting calls, and related activities
  • Create and manage accounts, bookings, schedules, and access to our platforms
  • Process payments and handle billing, invoices, and account related issues
  • Communicate with you about your sessions, programs, account, schedule changes, and other service related updates
  • Respond to questions, support requests, and feedback
  • Improve and develop our services, programs, and internal operations
  • Send marketing and promotional communications where allowed by law and subject to your preferences
  • Maintain the safety and security of our athletes, staff, facilities, and systems
  • Comply with legal, regulatory, tax, and accounting obligations

We collect and use personal information solely for the purposes described in this Policy or for compatible purposes that we explain to you, unless we obtain your additional consent or are otherwise required or permitted by law.

3. Legal Basis and Consent

Where required, we collect personal information with your knowledge or consent, for example when you:

  • Register for a service or create an account
  • Complete an intake or waiver form
  • Make a purchase
  • Opt in to receive marketing emails or texts

In other cases, we may process personal information because it is necessary to perform a contract with you, to comply with legal obligations, or for our legitimate business interests such as operating and improving our services, maintaining safety, and preventing fraud.

4. Retention of Personal Information

We retain personal information only as long as necessary to:

  • Deliver the services you have requested
  • Maintain business records consistent with legal, tax, and accounting requirements
  • Resolve disputes and enforce our agreements
  • Support safety, security, and internal training needs

Retention periods vary depending on the type of information and the purpose. When information is no longer needed, we will delete it or de identify it in a reasonable manner.

5. How We Collect Information

We collect personal information in the following ways:

  • Directly from you when you register, complete forms, purchase services, communicate with us, or upload information through our apps, websites, or other platforms
  • From parents or legal guardians when they register or communicate on behalf of a minor athlete
  • Automatically through our websites and apps using cookies and similar technologies, which help us understand basic usage and performance of our services
  • From trusted third party service providers that help us with scheduling, payments, communications, or analytics, to the extent needed to deliver and support our services

We collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

6. How We Share Personal Information

We do not sell your personal information.

We may share personal information only with:

  • Service providers who perform services on our behalf, such as payment processors, scheduling and booking tools, coaching or training platforms, email and SMS providers, analytics providers, and cloud hosting providers
  • Coaches and staff who need access to information to plan and deliver training, clinics, remote programming, video analysis, and other services
  • Facility partners, clinics, schools, or similar organizations as needed to run specific events or programs you have registered for
  • Professional advisers such as lawyers, accountants, or insurers, where reasonably necessary to support our business
  • Law enforcement, regulators, courts, or other third parties where required by law, in response to legal processes, or to protect the rights, property, or safety of ASP, our athletes, or others

These third parties are only given access to the information they reasonably need and are expected to protect personal information and use it solely for the tasks we have engaged them to perform or as required by law.

7. Cookies, Meta Pixel, and Google Analytics

We use cookies and similar technologies on our websites and apps to make our services work properly and to understand how they are used.

This includes tools such as:

  • Google Analytics to help us understand how visitors find and use our website, which pages are visited, and how our content performs
  • Meta Pixel (Facebook Pixel) to help us measure the effectiveness of our ads and reach people who may be interested in our services

These tools may collect information such as your IP address, device identifiers, pages viewed, time spent on pages, and actions taken on the site. They use this information to provide us with statistics and, in some cases, to help us show more relevant ads on Google, Meta platforms, or other sites.

You can:

  • Adjust your browser settings to refuse or limit cookies, or to alert you when cookies are being placed
  • Use provided tools by Google or Meta to control how your data is used for ads on their platforms
  • Use the cookie or tracking preference tools linked in our website footer, where available

If you block or delete cookies, some features of our website or apps may not function correctly, but you will still be able to use core services.

8. Data Quality and Accuracy

We take reasonable steps to ensure that personal data is relevant, accurate, complete, and up to date for its intended use. You can help us by notifying us if your contact information, emergency contact, medical information, or other key details change.

9. Security

We protect personal information using reasonable technical and organizational safeguards designed to reduce the risk of loss, misuse, unauthorized access, disclosure, alteration, or destruction.

No system can be guaranteed to be completely secure, but we regularly review our safeguards and practices and work to protect the confidentiality and integrity of the information we hold.

10. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, which can include the right to:

  • Access certain personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of certain information, subject to legal and contractual limits
  • Object to or restrict certain types of processing
  • Opt out of marketing communications

You can:

  • Opt out of marketing emails or texts by using the unsubscribe or opt out instructions in the message or by contacting us
  • Contact us to request access, correction, or deletion of your information, subject to applicable legal requirements and our need to maintain certain records

Operational or service related communications, such as messages about your sessions, billing, or account status, are necessary for the services you use and are not considered marketing.

11. Children and Minors

Our services are often used by minors, but they are arranged and managed through a parent or legal guardian:

  • We expect a parent or legal guardian to provide consent and information for minors under their care
  • Parents and guardians are responsible for the accuracy of information they provide about their child and for communicating any changes to that information
  • If we learn that we have collected personal information from a child in a way that does not comply with applicable law, we will take reasonable steps to delete it or obtain the required consent

12. Access to this Policy and Updates

We make information about our privacy practices readily available, including by posting this Policy on our website and providing copies upon request.

We may update this Policy from time to time to reflect changes in our services, practices, or legal requirements. When we make material changes, we will update the “last updated” date and may provide additional notice as appropriate. Your continued use of our services after an update means you accept the revised Policy.

13. Contacting Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, you can contact us at:

team@aquaticsportsperformance.com